How We Show Up
At Santa Cruz ABA, our values are the foundation of how we care for your child. These four principles guide everything we do, from the way we teach skills to the way we listen and respond to families.
Selfless Services
We put the needs of others first—always. Our team is built on a culture of support, where every role serves someone else: therapists serve families, supervisors serve therapists, and leadership serves everyone. This mindset creates a ripple effect of care that families can feel.
Wholehearted Presence
When we show up to a session, we show up fully. Even when life is busy or stressful, our team brings focused attention, energy, and heart into every moment with your child.
Steadfast Attitude
ABA therapy takes time and persistence. We don’t give up when progress is slow. We reflect, revise, and keep showing up—because we’ve seen the life-changing power of patience and consistency.
Practical Progress
We focus on what works. Our strategies are goal-oriented and flexible—if something isn’t helping your child grow, we adjust until it does. Progress isn’t just hoped for—it’s expected.
